The advent of digital marketing has opened the gates for various new business marketing strategies. The most effective of them have been video marketing. Small businesses have greatly benefited from visual marketing, thanks to its low entry to barrier and broader reach.

According to Wyzowl, 87% of marketers claim that videos have increased traffic to their website. This presents them the opportunity to convert more leads and build a loyal consumer base for their brand.

Listed below are some of the key benefits of video marketing...

Video content marketing has grown beyond limits as most businesses are switching to video content to reach the customers. Videos have emerged as the most preferred medium of content for all the customers and are bound to grow as the latest study by Cisco has suggested that more than 80% of all the traffic on the Internet will be directed towards video by 2020. It has also been proved that if the same content is present on the Internet in the form of text and video, nearly 72% of people will prefer watching it on video. Looking at the tr...

YouTube proudly boasts of being the second largest search engine after Google. The first video ever on YouTube was uploaded in April 2005. If we go back in the past, the journey of YouTube and videos has evolved a lot.

A video is the most popular form of content that is consumed by the online users today. While you are reading this blog, 400 hours of video content is uploaded to YouTube every minute. It seems that online users are never bored of watching videos.

The reason why video content is more preferred by audiences i...

If you spend enough time on the Internet these days, you’re bound to notice that videos are taking the lead in terms of the type of content most enjoyed by users. The statistics on video marketing are enough proof that Video Marketing is trending in 2018. Video marketing will account for more than 70% of consumer traffic. Mobile video ads will grow 5 times faster than desktop and the landing pages with videos will have better conversion rate.

Video marketing is indeed spreading like a wildfire and we wouldn’t be wrong...

Content is king, but in what form is it most loved by people?

If you said video, you’re right! Videos are now the most consumed form of content on the internet. Whether it’s cat videos on Facebook or Yoga videos on Instagram, video marketing is the future. With video marketing on the boom and YouTube being the second largest search engine after Google, it has unlimited opportunity associated with it, if used wisely.

Ask yourself, what type of content do you enjoy consuming the most? What do you recall easily? I...