If you are just starting a new business and are looking to design a new website or are looking to revamp your current one, a good website is essential. The current business culture relies on the internet for advertising, and for your business to be noticed hiring a web design firm could be important for your business.

There are many web design companies looking for work, and it’s up to you to find the one that meets your needs. Before you start looking for a designer, you should have a basic idea of what you want so you can choose ...

Welcome to the continuation of the best marketing campaigns for 2020. We continue to unravel more intriguing strategies that can inspire marketers to formulate killer marketing campaigns. Part-1 of the series had some innovative, funny, and socially-driven campaigns.

Read ahead to know what Part-2 has on offer.

Heineken has a reputation for coming up with creative marketing campaigns. 2020 was no different. The company ran an ad campaign, welcoming customers to the bars, gua...

Employee training was already undergoing a digital revolution when the pandemic happened. Now, using virtual channels for training employees (and anyone, really) is the only practical alternative left.

Thankfully, we already had the required technology for delivering training in a virtual environment.

With elearning technology, businesses have been creating and distributing training material over the cloud for several years now.

However, as the years have passed, even elearning technology has become more advanced. Today, el...

Every business wants their name to be recognizable. But how do you become a McDonalds, Starbucks, Amazon, or any other big name? Of course, having millions of dollars at your disposal is effective. But we happen to live in the greatest era of all time for businesses of any size looking to enhance their name recognition.

For just a fraction of what it cost in the past, you can get your business in front of thousands of eyeballs both locally and around the world.

Everything boils down to brand awareness. So, what is brand awareness?...

The inclusion of technology in your small business can do wonders to achieve better results. You can get rich dividends at minimal costs and minor maintenance with smart utilization.

Controlled implementation of technology is the right foot forward. Here, we cover 5 must have cost-efficient technologies for SMBs:

A Customer Relationship Management (CRM) software helps SMBs acquire new customers, boost sales, and assist in marketing. You can avail features like customer management, data ...