For e-commerce sites exist for the same reason- and that is to sell and make more money. Thus, it would help if you design your site in a way that encourages your visitors to buy from you.
The key to getting more conversions is an e-commerce landing page.
But the most effective landing pages out there are not about big logos or stunning product photos. However, we do not deny that these elements can help.
Your landing page lets you share helpful information and offer excellent customer experience. But at the end of the day...