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RedAlkemi Blog

The RedAlkemi blog is a collaborative space for contributors to submit unique and insightful content on digital marketing, graphic design and web development trends and tips. If you blog about or publish content in this space, contribute to the RedAlkemi blog today! Email us at blog@redalkemi.com

How Can Marketers Benefit From Proxies?


Proxies are the wonderful intermediaries of the internet. The modern digital landscape operates through proxies, and both businesses and individuals alike use them for web crawling, enhanced security, or top-of-the-line anonymity.

These intermediaries make the internet go round – and they’re well known for their potential in marketing. Marketing specialists use proxies for many reasons, most notable of which are data harvesting, web crawling, and market research.

In this article, we’ll define proxies themselves,...

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Branding Identity Tips Beyond Aesthetics


Marketing starts with branding one way or another. Branding is not just how you present your business but, more importantly, how people see your business as well. A strong brand identity could give you an edge in today’s competitive market—it makes your brand recognizable in a sea of other brands.

If you have been reading a lot about it, you must already know that branding is dominated by your visual style—including color scheme and logo—followed by the tone of your copy. However, branding is also about giving yo...

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5 Tips When Hiring a Web Design Company


If you are just starting a new business and are looking to design a new website or are looking to revamp your current one, a good website is essential. The current business culture relies on the internet for advertising, and for your business to be noticed hiring a web design firm could be important for your business.

There are many web design companies looking for work, and it’s up to you to find the one that meets your needs. Before you start looking for a designer, you should have a basic idea of what you want so you can choose ...

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Tools and Technology to Train Your Employees in Remote Work-Culture


Employee training was already undergoing a digital revolution when the pandemic happened. Now, using virtual channels for training employees (and anyone, really) is the only practical alternative left.

Thankfully, we already had the required technology for delivering training in a virtual environment.

With elearning technology, businesses have been creating and distributing training material over the cloud for several years now.

However, as the years have passed, even elearning technology has become more advanced. Today, el...

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What Is Brand Awareness and How to Measure It?


Every business wants their name to be recognizable. But how do you become a McDonalds, Starbucks, Amazon, or any other big name? Of course, having millions of dollars at your disposal is effective. But we happen to live in the greatest era of all time for businesses of any size looking to enhance their name recognition.

For just a fraction of what it cost in the past, you can get your business in front of thousands of eyeballs both locally and around the world.

Everything boils down to brand awareness. So, what is brand awareness?...

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The RedAlkemi Blog

A collaborative space for contributors to submit unique and insightful content on digital marketing, graphic design and web development trends and tips. If you blog about or publish content in this space, contribute to the RedAlkemi blog today! Email us at blog@redalkemi.com

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