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RedAlkemi Blog

The RedAlkemi blog is a collaborative space for contributors to submit unique and insightful content on digital marketing, graphic design and web development trends and tips. If you blog about or publish content in this space, contribute to the RedAlkemi blog today! Email us at blog@redalkemi.com

Branding Identity Tips Beyond Aesthetics


Marketing starts with branding one way or another. Branding is not just how you present your business but, more importantly, how people see your business as well. A strong brand identity could give you an edge in today’s competitive market—it makes your brand recognizable in a sea of other brands.

If you have been reading a lot about it, you must already know that branding is dominated by your visual style—including color scheme and logo—followed by the tone of your copy. However, branding is also about giving yo...

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Branding vs Marketing vs Sales


What does branding mean for your business? Are sales and marketing interchangeable terms? In this blog post, we explore three revolutionary words that can make or break your business.

It’s critical to have a clear understanding of these marketing concepts because you build your business around your knowledge. If your information pool consists of fundamental faults, how would you grow your venture?

We’ll start with branding first.

Branding

Branding is all about knowing yourself precisely to understand who you...

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What Every Brand Owner Should Know About Knowledge Bases


Knowledge management is something that tends to get overlooked when talking about the success of a business. People tend to focus on brand awareness, the number of sales, and other criteria.

However, if a brand fails to create a solid knowledge base, then they stand to miss out on a lot of businesses. If you have not had a chance to really think about this particular aspect of your strategy, you will reevaluate your choices after reading this article. The advantages mentioned below should be more than enough to convince you to in...

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Best Small Business Branding Ideas For 2019


Branding is essential for all businesses. Branding is not just delivering products. Some of the best branding ideas help your business create experiences and build connections with customers which is much more than the product or service you offer. People come to your brand not for the product but for the experience. That is the real essence of branding. Everything your brand identity is related with will have an effect on your brand. This can be as big as the logo design or as subtle as the choice of colors you pick for the next billbo...

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Tips, Rules and Ideas for Creating Logos for a Business


A logo is an integral part of the branding of a business. A logo which is made up of various elements of design and carries the name of your business forms the basis for all the other stuff like stationery, packaging and promotional messages. Your logo should thus reflect the true identity of your brand and be able to tell people what your business stands for. The creation of a good logo may seem to be a simple exercise but thought-provoking and great logo designs require a deep understanding of the company vision and persona, sound kno...

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The RedAlkemi Blog

A collaborative space for contributors to submit unique and insightful content on digital marketing, graphic design and web development trends and tips. If you blog about or publish content in this space, contribute to the RedAlkemi blog today! Email us at blog@redalkemi.com

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