Social media offers the most diverse exposure a person can get on the internet. You come across rib-tickling memes, news updates, promotions, and a lot more. It also has a convenient option to share the stuff you like with others. The aspect of “sharing” brings in the element of content going “viral” and becoming an overnight sensation.

From a business perspective, social media is an integral part of any organization irrespective of its size. Everyone from industry leaders to budding startups has active social med...

A commanding UI UX design speaks to the visitor, helps them navigate through the website, and ensures that they have an awesome on-page time. Pleasing your potential customers doesn't guarantee a conversion. However, a bad user experience (UX) surely makes them hate your website, which affects your web credibility.

A superior UX design differentiates your brand from the crowded marketplace. People write positive reviews about their experience, and the same also helps you prosper in this digital world. The question is, how to create a UI ...

Brick-and-mortar business models have had their fair share of market dominance. But this is the age of digitization and having a business website today is an absolute necessity. It provides vital information about the services you offer to a massive pool of users who search for online services.

For local consumers, even a listing on Google Maps can be a great help. On a global scale, you have the opportunity to compete with the best irrespective of your business size.

According to Data Reportal, more than 80% of internet users se...

Branding can make small businesses rise and soar amid tough market competition. A misconception that many people have regarding branding is its cost. Going all out with branding can cost you a bit, but there are several cost-effective solutions to it as well.

You need to make your brand memorable for others to take note of it. According to Small Biz Genius, it takes 5 to 7 impressions for an individual to remember your brand. Once people become familiar with your brand, you can take your branding strategies to new heights.

Here,...

Due to the current health crisis, more people are using the internet not only to get information but for all sorts of transactions. This made a lot of marketers scramble at the opportunity to create digital marketing campaigns because of the increase of the prospective audience.

Digital marketing is important for both small and large businesses, as more people are increasingly relying on the internet to purchase goods and avoid going out of the house as much as they can.

In 2021, digital marketing will continue to be relevant an...